Martin Ford, Way Forward Design

Experience

24,000 hours dedicated to strategic design

 
 
 
 
 

Salvos Cafés: Refocusing with purpose

Collaboration with QImprove: Workshop design and facilitation to create a new definition of the cafes’ purpose and brand positioning and to align teams around this common goal. Design and facilitation of a service team workshop to deliver on the new purpose. Definition of key customer personas through empathy mapping and optimisation of the customer experience.

Need to redefine your purpose & reconnect with your customers?

 
 
 
 
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Sydney Community Services: Bridging the strategy-implementation gap

Collaboration with AsOfNow and direct engagement: Co-design and facilitation of collaborative strategic planning process with Board and Management teams. Market, customer and competitive research and facilitation of multiple workshops to lead the team to a three-year strategic plan. Design collaborative process and framework to translate strategy into a series of projects, analysed for impact, complexity, priority and budget to facilitate the discussion and ensure delivery of the agreed strategy through the operation plan.

Overwhelmed with priorities?

 
 
 
 
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National Trust: A pathway to unification

In my role as Strategy Director at Boccalatte: National stakeholder engagement and consensus, workshop design and facilitation, design principles, wireframing and website production.

nationaltrust.org.au

 

Need consensus? 

 
 
 
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National Art School: Prioritising for impact 

In my role as Strategy Director at Boccalatte: Executive stakeholder and organisational engagement, workshop design and facilitation, redefinition of vision and brand platform, design principles and priorities, website production.

nas.edu.au

Bursting your budget?

 
 
 
 
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ACMI: Foundations for a digital future

In my role as Strategy Director at Boccalatte: Stakeholder engagement, workshop design and facilitation, priority problems and hypotheses, web architecture, wireframing and production. 

acmi.net.au

Fragmented offer?

 
 
 
 
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