Approach
Way forward design helps leaders seize opportunities to reflect, recalibrate and rally their organisation around a common strategy for long term success.
The process is customised to the needs of each organisation and typically involves three phases:
1. Engagement & Discovery
Assessing the current situation through: Interviews with Executive team, Context and content experts and other stakeholders, customer research, audience profiling, competitive landscape review, brand audit, website and comms audit, competitive positioning.
Way forward design research goes to the heart of the brand, the organisational strategy that supports it and the people that deliver it.
2. Collaborative decision making
One or more sessions with all key stakeholders in the room to distill the research, discuss implications and focus the strategy through a series of facilitated decisions, design principles and key brand statements.
The design process creates tension and asks the tough questions but also creates a safe platform for teams to progress through robust decision making.
3. Way Forward strategy & Implementation
Presentation of design principles and implications for projects, brand and the wider organisation.
The Way Forward Report offers a solid foundation on which to make future decisions, refine the scope of projects and empower teams to proceed with confidence towards common aims.
Optionally, services extend in to the implementation phase to ensure agreed design principles form the foundation for project decision making and to guide the project team.